Social network sites (SNS) like MySpace and Facebook have re-organized the web, but to what ends? Fantasies about political action dance in the air while activists dream that this structure will allow people to speak truth to power. yet, these daydreams are shattered even through a cursory look at what practices are actually taking place. Typical SNS users are more invested in adding glitter to pages and SuperPoking their ‘friends’ than engaging in any form of civically driven collective action. How did this happen?